News & Media

Tata Sky forays into education – Brings ‘Classroom’ into living rooms with Tata ClassEdge

Monday, 13 June 2016


Children can now learn Maths and Science lessons in the comfort and convenience of their home

Monday, 13 June 2016

Mumbai, Tata Sky, the pioneer of innovative services in the DTH industry, has launched an educational service, Tata Sky Classroom, in association with Tata ClassEdge, a leading provider of technology based education solutions to schools. An interactive service, Tata Sky Classroom aims to take education to a whole new paradigm by making concept learning in Maths and Science interestingly easy from within the comfort of one’s home.

This interactive service will be available to all subscribers, and is intended to benefit children from Classes V to VIII with lessons mapped to their syllabus. It will assist in tutoring young viewers in an engaging manner with animated video content providing fundamental understanding of core concepts in Science and Maths subjects.

Providing an insight on the future of multimedia education, Mr. Rajesh Khandagale, Chief Commercial Officer, Tata ClassEdge said, “We are excited to partner with Tata Sky and make available our innovative learning content to children in the comfort and convenience of their homes. Tata Sky Classroom will enable learning of the core concepts of Science & Maths in an engaging manner so that a child understands the fundamental principles and is able to access this anytime of the day. This partnership will further support our vision of educating 10 million students annually by 2025.”

At the launch, Tata Sky’s Chief Commercial Officer, Ms. Pallavi Puri said, “Tata Sky Classroom will help children in understanding core concepts which are really the key building blocks for future learning as we see this as a clear need gap. The service is aligned with children’s school syllabus and covers over 500 topics, delivered in an interesting and interactive format.” She further added, “With the objective to provide the best-in-class educative experience to kids, Tata ClassEdge with their expertise in the field was the perfect fit. Some of the best schools in India are currently using multimedia solutions from Tata ClassEdge to augment classroom learning. We plan to now make these accessible to our subscribers at an affordable price.”

Available at Rs. 99/- a month, Tata Sky Classroom brings to life concepts taught in school through videos run on a systematic schedule, multiple choice questions, learning games and even mock tests. The year-round schedule for each Class will encompass the syllabus as per the NCERT (National Council of Educational Research & Training).

About Tata ClassEdge

Tata ClassEdge provides an innovative and comprehensive instructional solution that empowers teachers to teach better, with an effective blend of curriculum-mapped classroom activities and interactive technology. Tata ClassEdge’s proprietary instructional framework, the Multiple Learning Experiences (MLEx™) model, makes use of distinct types of activities that promote social and thinking skills in students, including critical thinking, creativity, teamwork, research-orientation and communication skills. More than 70,000 teachers across India have already adopted the Tata ClassEdge way of teaching.

About Tata Sky

Launched in 2006, Tata Sky is a JV between Tata Group and 21st Century Fox. The company has invested in state-of-the-art digital infrastructure, partnered with global leaders to provide superior technology and set-up high-end 24×7 call centers across the country manned by multi-lingual customer service associates.

The Tata Sky brand has achieved significant milestones, industry accolades and is rated as the No 1 DTH brand by the ET Brand Equity 2012 most trusted brand survey. Tata Sky+ HD has been rated as the ‘Product of the Year’, 2013 in the DTH category. The company currently has a presence in over 50,000 towns with over 15 million connections. For more information on Tata Sky, visit www.tatasky.com

For further details please contact:
Tata ClassEdgeTM
Sria Majumdar | 90380 06502 | sriam@tataclassedge.com
Edelman India
Bhagyashree Valecha | 91587 75187 | bhagyashree.valecha@edelman.com
Tata Sky
Nida Paloba | 98210 17561 | Nida.paloba@tatasky.com
Aditya Ravi | 98212 99550 | aditya.ravi@tatasky.com
Adfactors PR
Gaurav Bhat | 98330 57592 | gaurav.bhat@adfactorspr.com
Arun Thankappan | 99308 60706 | arun.thankappan@adfactorspr.com